Being Relentless

My first job at a startup was selling OJ and bagels door to door. That’s right, I was literally a door-to-door salesperson, complete with doors being slammed in my face every day...

And it was perfect. I quickly learned that the game was to detach myself from the rejection and simply get through all the “Nos”, for I knew that every “No” was getting me closer to that one “Yes" that I needed.

As a Founder, I continue to rely on this skill gained in Boulder, CO as a second sales employee of a food startup. The number of "Nos" you hear as a Founder from potential investors, potential customers and even suppliers ("your contract is too small") can seem endless. But as long as you can move through these "Nos" as a Founder, you do find that one lead investor and that one meaningful customer.